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Utilizing Corporate Videos For Better Marketing And Planning
A business video production with attractive graphics and interactive flash to create multimedia and corporate web videos is perhaps the most viewable element on any website today. A corporate video conveys information quickly and coherently to the audience wherever they are and whenever they need. Videos deliver a consistent message, which is an important benefit when communicating instructional information or training. For the corporate sector, these videos are of great importance for they help create a powerful image of the company, apart from being cost effective. They can be played in many different languages and broadcasted on the best video websites all over the world. Corporate web videos are quickly coming to be what people expect to see on their website, especially if the target audience is less than 25 yrs old such as students or graduates.
The cost of video production has collapsed while the access to market has increased through the net; a corporate video represents perhaps the best return on investment in a company’s sales and marketing portfolio. It’s has become very important for business to grab the attention of a user that comes to their website. You have only a few seconds to tell him about your products and services. He doesn’t have the time to read the whole content on your website. A short 2-3 minute video, can give him a brief insight of what you have to offer and how it can benefit them. This is the reason why marketing video production is on the rise these days.
You still ask why corporate videos have become important. Well firstly, with videos your website bounce rate will increase with a video. Secondly, you can upload your videos to video sharing websites and optimize them with the right titles, descriptions, and use the links to see it increase in rankings. Third, they are cost efficient and help you reach a vast majority of people in a short span of time. Fourth, video marketing gives you access to tons of valuable back links and targeted visitors to your site.
A recent report shows the increasing importance of online video for business, 77% of marketers have plans to increase their business through video marketing in 2011. This percentage has increased to 82% for business with 100 employees. Another top area of focus for businesses in 2011 in social media, a remarkable 92% of marketers use Facebook and 72% of them plan on increasing their activity. In a 2009 study, only 77% of businesses were using Facebook, the increase in the past two years is probably attributable to Facebook’s effort to becoming friendlier to business marketers. Further, LinkedIn has also become an increasingly important marketing channel for business, 61% will increase their use of LinkedIn. Incidentally, MySpace appears to be out of the race as 81% of respondents don’t have any plans to use that social media platform for business marketing.
So you realize that videos have indeed become the best way to promote your business. Then what are you waiting for contact a video production house today that would provide you with the best end to end video production service that includes concept development, script writing, production planning, voice-over artist, motion graphics and animations. For more details visit http://www.broadcast2world.com/
8.17.2011 // ad #123856
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