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Learn Why The Follow Up Is So Important
Learn Why The Follow Up Is So Important
As much as we would like them to, the reality is,
a lot of people simply will not buy from us the first
time they come across our message.
In fact, the majority of them won't.
Even if your offer is EXACTLY what they're
looking for, it's actually quite rare that someone will
buy from you or sign up for your opportunity the
very first time you make contact with them.
This is just something you have to factor into the
equation when you're hammering out your
overall sales process.
Perhaps you've heard this popular mlm phrase
"Some will, some won't, who cares, who's next?"
My upline in one of my former companies used to
embed this saying into our heads every chance they
got. The idea being that if someone isn't interested,
you're supposed to just forget about them and
move on to the next person.
Aside from the fact that we weren't talking to the
right people in the first place, this has to be some of
the most damaging marketing advice I've ever fallen
If you don't have a systemized follow up procedure
in place for every single one of your prospects,
you're leaving untold amounts of money on the
A good follow up sequence can EASILY quadruple
your sales because rather than just being able to sell
to the same person once, you can sell to them 5
times... 10 times... even 100 times.
The fortune truly is in the follow up.
Now here's another popular saying you may have
"A prospect has to see your message at least 7 times
before they actually buy."
While it certainly is true that your prospects need
repeated exposures to your offer before they will
decide to take action on it...
Merely SEEING your message isn't enough.
Unfortunately, this "7 times rule of thumb" only
paints half the picture. Many people implement it
the wrong way.
See, when you follow up with someone, you cannot
continue to hit them up with a sales pitch every
If a plain old sales pitch was enough, they would
have bought the first time. Seeing or hearing it 7
more times isn't going to do the trick.
The reason they didn't buy the first time around is
because they weren't convinced that you'll really be
able to deliver what your sales pitch promises.
You have to prove it to them.
The way this is done is by educating them and
showing them you know what you're talking about
BEFORE they ever do business with you.
The purpose of the follow up is to build trust and
credibility because these are some of the biggest
obstacles that hold anyone back from making a
Every time you contact someone, each message
should sell them on the idea that their time and
money will be well spent with you not because
you asked for it, but because you gave them
valuable information for free.
This information has to be genuinely useful to them
regardless of whether or not they ever buy from you.
This is the only way follow up becomes effective
and how you get your message in front of people,
because prospects don't pay attention to pitches,
they pay attention to value.
When your messages become educational rather
than confrontational, all resistance melts. The
natural defenses that every person has against being
So the next time you communicate with someone,
just picture their busy schedule with ten million
things on their to do list. Ask yourself if what you're
trying to say is something they could easily dismiss
and relinquish to the junk folder... or... if it's
something they won't be able to ignore because it
would immediately improve their lives in some way
the moment they read it.
To Your Success,
Frank Osorio - The Dare To Be Different Marketer
PS. The only Autoresponder you should trust to
deliver your follow up messages in your List's inbox
not their spam folder is by Global NPN!
PPS. Once you request free information on Global NPN,
I'll be sending you MORE Valuable Content like this post
that you can use to make yourself useful to your list!
Just copy and paste into your autoresponder...
10.1.2013 // ad #170180
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